Designing Experience, not only appearance

Julian Treasure is a ‘sound expert’ and the chair of ‘Sound Agency’. He looks at how sound affects our daily experience and how he advises businesses and organisations on how to best use it. In this 10mn Ted talk, he explains, with hard figures as convincers, why architects need to use their ears as well… Continue reading Designing Experience, not only appearance

Your Memory

It is a well known fact to any student of NLP that our memory is selective. Imagine the number of things that happen to you each day, imagine the number of thoughts you have each day (mind-boggling, but you can always try…), the number of people you cross path with, of pieces of information that… Continue reading Your Memory