Lesson 14 Strategies

How many times have you used a strategy today? Don’t know? Well, chances are, several times even if you’ve just woken up! Because EVERY behaviour has a strategy associated to it.

A “strategy” is a sequence of internal and external steps to achieve a specific outcome.

We use strategies for everything we do! To buy things, to get motivated, to reassure ourselves that we did the right thing, but also to fall in love, to have fun, to decide what to do etc… We even have strategies for wealth, poverty, happiness, and more.

Why do you want to now about strategies? Because if you can feed information to people the way they process it within their own strategies, what you propose becomes irresistible. Also, you can change strategies that do not produce the best results.

Want to know more? Listen to the 12mn MP3

Watch the video to learn about the 4 steps, the components & elements of a strategy, the theory behind them, and formal notation.

Strategies 1

Download an example of formal strategy elicitation here

Informal Strategy Elicitation & Utilisation here.

2 comments

    1. Hi Marina,
      While the modalities provide raw information about our experience, Meta refers to a higher understanding of that experience.
      The kinesthetic modality provides direct information/data (sense of touch, proprioception) and kinesthetic meta refers to the evaluation of the feeling (usually there is a judgement, i.e. positive or negative).

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