Lesson 13 Reframes

HOW TO TURN
– a “it’s-too-expensive” customer into a raving fan?
– your main weakness into your main strength?
– problems into solutions?
– problem behaviours into qualities?
And more…
One word: REFRAMES.
Click here download the MP3 (less than 10mn long).
Listen, then… practice!

HOW TO TURN
– a “it’s-too-expensive” customer into a raving fan?
– your main weakness into your main strength?
– problems into solutions?
– negative qualities into positive ones?
And more…
One word: REFRAMES.

Click here for the MP3. Listen, then… practice!

Watch the TED video of marketing man, Rory Sutherland. He puts the idea forward that everything being a matter of perspective, we can reframe anything into anything else. His talk is both entertaining and enlightening and full of lively examples of how we can reframe in all areas of our lives.

ASSIGNMENT: Over the next week, listen for 10 statements made by people around you that you can see under a different perspective and reframe them. Write them down and email me your report: what were the statements, how you reframed them, what happened when you delivered your reframe to the person.

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