The Twisted Business of Measuring Performance

In this Washington Post article, Dan Ariely, Professor of Behavioural Economics at Duke University and a prolific writer on the irrational dimension of human behaviour, shows how performance measurement tools influence the performance itself.

Taking inspiration from Corporate America (and some real life examples of how motivation policies turn out to demotivate staff), he looks into cheating in education.

Click here to read the article.

And check the schedule of courses and certification trainings on communication and language.

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