To follow up on a previous post “Emotions Drive Thinking” the idea that we are, at our core, rational beings is being eroded by recent research.
Our economy and financial systems are based on the idea that humans are rational beings and that their actions are determined by rational deductions. Behavioural Economics looks into the processes that happen inside BEFORE actions are taken, and
If you are an NLP coach, you will know that the fastest, safest and most long lasting way to change a behaviour is by transforming the information we take in at the source. This TED video by Duke University behavioural economist Dan Ariely will shed light on some interesting research about the predictable irrationality of human beings.
If you deal with people in your daily life and want to understand more about human nature, this is a great video to start off.
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